About Us

Egoist Beauty Ltd is a multi-award-winning company that’s growing fast. We started with a simple mission — to provide the highest quality lashes, nails, and beauty products on the market, and to train the best lash and nail artists to deliver excellence to customers worldwide.

In 2017, our CEO, Jolanta Boruszek, launched Egoist Beauty. With a deep passion for beauty and international acclaim as a master lash and beauty technician, Jolanta set her sights on the retail sector. What she saw surprised her — nail and lash products didn’t meet the standards she prided herself on at affordable prices. As a result, Egoist Beauty was born.

We’re dedicated to providing premium products. That means we place all of our products under rigorous testing and review by our in-house team of trainers before going to market. All Egoist Beauty products are registered on CPNP and meet all EU Regulations.

Our ranges of eyelash materials are handmade, following strict quality control regulations, and our tweezers are high-grade Japanese steel, making your lash application techniques seamless and safe. We also supply a range of high-quality glues, suitable for all levels of experience.

Our product range doesn’t stop at lashes — we also offer over 170 colours of gel polish, including builder gels and PolyGels. We understand the importance of taking care of your nails, which is why we also have superior quality cuticle oils and hard bases, meaning your manicures will always look impeccable.

Every member of the Egoist team is passionate about beauty and committed to providing excellence to all customers. From humble beginnings in Cork, Ireland, Egoist Beauty is now a nationwide wholesale distribution network, with big plans to expand internationally very soon.

With Egoist Beauty, you are guaranteed the best results. You will never have to compromise on quality over cost, and that’s a promise.

Meet Jolanta Boruszek, our founder and CEO.

Jolanta’s perseverance and tenacity are keys to her success so far. She is committed to growing the Egoist Beauty brand and sharing her knowledge with trainers worldwide. More than anything else, Jolanta’s customer-centric ethos has been central to driving the company.

Jolanta Boruszek is an innovative expert and trainer in the beauty space. Having established the Egoist Beauty Academy, partnered with over 100 salons nationwide, and having countless women wearing her products across Ireland, Jolanta has quickly built a beauty empire. growth over the last 4 years.

“I wanted the name of our brand to be distinctive. The word ‘Egoist’ does exactly that. It’s luxurious, with a sharp character. Customers know that with us, they’ll get high-end products at affordable prices.”

Jolanta has received numerous accolades recognizing her expertise as a master trainer, judge, businesswoman, and beauty expert. These include Tia Maria’s 2019 Teacher of the Year Award, and All-Stars Business Award 2021, among many more. Read more about Egoist Beauty’s accomplishments here.

Egoist Beauty Academy

The Egoist Beauty Training Academy prides itself on its keen eye for talent and an exceptional team of accredited and award-winning educators. The Egoist Beauty Academy has now educated many of Ireland’s leading talents in nationally acclaimed salons. We are always open to collaborating with talented educators and distributors, click here for more information.

Our training courses are the ideal fit for people with a passion for beauty and an appreciation for the importance of the eyes and nails. During our courses, students will learn the techniques, skills, and in-depth training required to earn recognized qualifications in eyelash extensions, volume lashing, manicures, and much more.

Whether you are a complete beginner, or an aspiring eyelash or nail technician, the Egoist Beauty Academy will have an accredited course for you.